Lawyers receive an email from the marketing department encouraging them to share an item to their social netwoks.Ĭlearview is targeted at mid- and large-sized firms.
I can still see, however, how easily it could be overused or wrongly used and prove my fears about spam. I can see that it could be a useful adjunct to a lawyer’s social media engagement. Having seen what Dayton has so far, I’ll admit I’ve softened my position.
The app is still somewhat of a work in progress and will not be released commercially until October. I was concerned that this would turn lawyers’ feeds into streams of spam.ĭayton contacted me after I wrote that to offer a demonstration. I expressed concern at the premise of having marketing departments feed lawyers with pre-programmed content to post to their social media feeds. His goal, Dayton told me in a recent conversation, is to bring down the technical barriers a little bit so lawyers will find it easier to post and therefore do it more regularly.Ī few weeks ago, I wrote a critical post about ClearView Social. That, at least in part, is why social marketing consultant Adrian Dayton developed ClearView Social, an app that partially automates the process of posting to social media. All the social media training in the world doesn’t guarantee a lawyer will ever post an update. And you can teach a lawyer all about social media, but you can’t make the lawyer do anything with it.įor many law firm marketing executives, that is a frustrating fact of life.
You can lead a horse to water but you can’t make it drink.
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